1. Detailed Pricing Analysis

Pricing your home correctly is one of the most important elements of a successful sale. Leverage utilizes cross-platform data and software tools with AI and AVM’s as well as manually obtained comparables utilizing methods similar to an appraiser. In certain situations with unique properties we will provide a complimentary independent appraisal from a third party licensed appraiser to help us accurately determine value as well as identify and avoid any potential buyer-side financing issues in advance.

2. Comprehensive Market Overview

Today’s consumer is a data driven consumer We believe in facts, data and stats. After all, it’s just math. We will take a comprehensive overview of your neighborhood and identify all key data points such as average days on market, list to sale price ratio and the current absorption rate in your community. This will help determine both the property’s pricing and the expected timeline of the sale.

3. Digital Marketing Strategy

We believe that visibility is one of the most crucial elements of profitability. We seek to maximize the exposure to your home and optimize marketing while keeping track of overall performance and individual KPI’s daily. You will be informed every step of the way and daily reports are provided as requested. Utilizing premium placement on websites where available as well as paid social media advertisements, it is clear that when you list with us you guarantee yourself maximum exposure for your property.

4. Direct Mail Marketing

Sometimes the best way to get your home sold can be as simple as just letting the neighborhood know your home is on the market. Leverage will provide a direct mail campaign targeted within a mile of your property to identify local home owners who might know someone who is already looking to purchase in their neighborhood. Postcards and traditional letters will be mailed to up to 1,000 homes in your local area prior to the first showing or open house.

5. Broker to Broker Networking.

When we list a home we are proud and we let our broker friends know. Having had over 15 years experience we have an extensive network of brokers we contact to see if anyone has a buyer that matches with your property’s criteria. There are a staggering amount of homes sold each year through just word of mouth within our broker networks.

6. Photos, Floor Plans & Virtual Tours

We take pride in every listing we take and our marketing materials reflects upon our business. Leverage provides some of the highest quality photography available to us today. Each listing has floor plans sketched and virtual tours created, aerial photography is also used when we believe it will beneficial. These photos are a key aspect of our marketing plan and one of the most fundamental elements.

7. Single Page Property Websites

With a unique online destination for your property we can help keep your home from getting lost in the shuffle. Property websites are a unique way to display your unique property and are easily shareable as well as an approach that integrates our digital marketing with our direct mail outreach.

8. Strategic Open House

You’ve heard it said that timing is everything and we believe it. There are many important elements to a successful open house. Timing, exposure, presentation and urgency are necessary to obtain the most offers on your property. You have heard about the bidding wars and yes we have been responsible for many of them.

9. Expert Negotiation

This is your investment, and this is our income. Leverage seeks to retain agents and brokers that treat each sale as if it was the sale of their own property. Leverage agents and brokers are both carefully trained and experienced in negotiation with oversight on each transaction by the company’s broker.

10. Contract to Close Transaction Support

Leverage handles all aspects of a sale from the initial contract to the final closing. There are no hidden transaction fees, and we will never charge you any administrative or documentation fees at closing. Transparent throughout the entire process and here with you every step of the way, you can reach the office number seven days a week if you ever have any questions in the process.